Together we can do
so much.

ActionWatch works with specialty retailers, brands and industry partners in the surf and skate industries to share in-depth insights and actionable data on buying patterns so that we can all make better, more informed decisions to create a stronger, more successful industry together.

ActionWatch is one of SIMA’s most valuable partners, they are passionate about the industry and have continually evolved to benefit our members.

Sean Smith, Executive Director
Surf Industry Manufacturers Association (SIMA)

I look forward to our ActionWatch reports. We’ve used the data for a couple of  years to help us improve our business - more shops could definitely benefit from this service too.

Gary Rubin, Director/General Merchandise Manager
Ron Jon Surf Shop

We have benefitted from ActionWatch’s substantial insights for many, many years

Doug Palladini, Global Brand President
Vans

We are committed to building great partnerships with specialty retailers. ActionWatch is a vital part of that process.

Mark Weber, VP of Global Merchandising & Design
Billabong

“We've been an ActionWatch panel member for about 10 years and having this data has proven invaluable”

Ian Tussing, Manager/Buyer
Island Water Sports

You’re only as good as your data, and this data is invaluable. Can’t imagine life without it

Tom Cook, VP of Product
Reef

Alongside our own reports, the ActionWatch figures are a great way to tap into trends and projections

Mark "Wally" Richards
Val Surf

I’m a long time ActionWatch addict, but new to the portal. We love the great insights and easy access.

John Vance, CEO
Surf Technicians LLC

ActionWatch makes it much easier to prepare for sell-in meetings with the brands.

Josh Hansen, Owner
Hansen's Surf Shop

We regularly consult ActionWatch’s data to gauge how we, our competitors and the industry are doing

Jeff Kendall, VP
NHS

Want valuable insight into our industry from the collective? Look no further than ActionWatch.

Richard O'Reilly
Spyder Surf Shops

ActionWatch has been a game changer for us. It’s a “must have” for us to succeed in our highly competitive market.

Travis Owens, Sr.Director of Sport & Sun Specialty
Costa Del Mar Sunglasses

All benefits and no drawbacks - a rare find.

Tena Veihl, Director of Web Development
MACkite

Working with retailers

Join our retail panel to access the ActionWatch portal at no cost. Total confidentiality ensured.

Working with brands

Connect with specialty retailers to get core consumer insights about what’s selling and what’s not.

Working with partners

Keep members, subscribers and regional offices informed with the latest trends and opportunities.

Pulse of the core surf and skate consumer

We have been universally accepted as a directional indicator of what transpires in the core channel. We measure what categories, styles, and brands resonate with consumers that shop in specialty surf and skate stores across the United States and Australia.

Tracking more than 60 categories

We provide insights and data on a wide range of products and metrics across the skate and surf industries, including:

16
types of apparel
8
types of accessories
11
types of wetsuits
4
types of footwear
11
types of surf hardgoods
14
types of skate hardgoods

August 16, 2019

China tariffs a concern in surf & skate, despite record +6% growth in Q2 2019