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The data in the reports below are from the ActionWatch Retail Panel, which is made up of a large number of independent surf and skate retail stores. ActionWatch is a market tracking service for the U.S. surf/skateboard market, focusing specifically on the independent specialty surf/skate retail channel.
To create ActionWatch, AA Data Company collects monthly sales and inventory data from a sample of independent specialty surf and/or skateboard retailers across the United States. Participating retailers use Point-of-Sale (POS) computer systems to track inventory and sales. They send their sales and inventory reports to AA Data Company’s processing center each month, where the reports are converted to a standard format, translated into a common language and then merged together to produce a single data set that represents the entire U.S. surf/skate independent specialty retail channel.
Stores on the panel range in size from 750 square feet to over 15,000 square feet and are located throughout the United States. A majority of the participating retailers own only one store. The panel does not include large chains such as Tilly’s, PacSun or Zumiez.
ActionWatch subscribers can track brand shares, retail prices, retailer margins, inventory levels and many other relevant metrics that help companies have greater clarity on this retail channel and thereby make better decisions more confidently. To ask any questions about the reports below or to expand your access to a subscription that includes brand information, please contact Patrik Schmidle at (714) 442-2067
| Category Report | Q1 – 2020 | Q2 – 2020 | Q3 – 2020 | Q4 – 2020 | ||
| Same-Store YOY | HTML | HTML | HTML | HTML | ||
| Broad Categories | HTML | HTML | HTML | HTML | ||
| Skate Hardgoods | HTML | HTML | HTML | HTML |